Director of Marketing

The Role and Mission…
Boostability is seeking an experienced and strategic Director of Marketing to lead our marketing efforts during this pivotal transition. As the Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive brand recognition, maximize market presence, and increase revenue streams for Boostability and its subsidiary brands. This role reports directly to the executive team and offers the opportunity to shape the company's strategic planning.

This position is based out of Utah and will follow a hybrid, remote/in-office schedule.

About Us…
Boostability is a global leader in providing SEO services tailored for SMBs. With a history spanning 15 years, we operate from two strategic headquarters - our corporate hub in Lehi, Utah, and our Berlin, Germany office. Our workforce of 400 talented individuals operates both remotely and in person, serving over 18,000 active customers in 12 countries, making us the largest SEO provider in the world. Complementing our core operations, we oversee three thriving subsidiaries.

Why Boostability?

• Full-time employees are eligible for:
• ​​​​​​​Paid time off, 10 paid holidays, and a paid floating holiday.
• ​​​​​​​Health, dental, orthodontia, vision, EAP, and 401k benefits.
• Internet allowance.
• HSA company match.
• Hybrid work schedule with opportunities for growth and advancement.
• Be part of a globally renowned organization poised for unprecedented expansion and innovation.
• Enjoy a fulfilling role where your contributions make a significant impact on the company's success.
  

Compensation: $115k + DOE.

Schedule: Hybrid schedule, in-office and remote work. We are looking for a candidate who is based out of Utah and available to come into the office for meetings, as needed. 

A Typical Day Might Include…

• Build and lead a dynamic marketing team, inspiring and guiding them to execute successful initiatives across various channels and platforms, while also identifying and collaborating with external agencies to augment marketing capabilities and support strategic initiatives.
• Develop and implement integrated marketing strategies to drive brand recognition and increase market share for Boostability and its subsidiary brands.
• Collaborate closely with internal teams, including Sales, Business Development, and Product to align sales and marketing strategies and achieve company objectives.
• Craft a comprehensive B2B marketing strategy for Boostability, focusing on amplifying growth and impact in target markets.
• Oversee ongoing marketing operations for subsidiary brands, ensuring alignment with overall company objectives.
• Propose and manage marketing budgets aligned with growth objectives, allocating resources effectively to drive maximum impact.
• Stay updated on industry best practices and emerging trends to drive innovation and maintain a competitive edge in the market.

Requirements

Our Ideal Candidate:

• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Demonstrated experience with marketing automation platforms, such as HubSpot and Salesforce.
• Strong analytical skills and experience with marketing analytics tools, such as Google Analytics.
• Excellent leadership and team management skills.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and stakeholders.
• Excellent project management skills and ability to manage multiple projects simultaneously.
• Proven ability to work in a fast-paced, deadline-driven environment.
• Bachelor's degree in marketing or a related field.

What to Expect From Our Interview Process…

• What does our hiring process look like? It all starts with your application! 
• We use Workable for our Applicant Tracking System, so expect to see that platform as you progress through our hiring stages.  
• Once you apply, our Talent Acquisition team will review your resume to see if this role is the best fit for your experience. 
• Keep an eye on your email for an invitation to complete a video interview (via Workable) or an invite to connect with our team (via Zoom or for a quick phone interview).
• Following interview(s), we’ll connect with you regarding a background check. 
• Pending those results, you can expect communication with a decision and possibly an offer!
  
  If you are differently abled or require an accommodation for any stage in the interview process, please let us know by emailing [email protected].
  

If you have any questions throughout the process, please feel free to reach out to our Talent Acquisition Team. We’re looking forward to getting to know you!

Benefits

Boostability provides each employee with a laptop, monitor, keyboard, mouse, and other position-required equipment.

Boostability's Culture…
We want our "Boosters" to truly enjoy coming to work every day. Job fulfillment is important to us, as is having fun at work! At Boostability, it's all about people, not employees. People matter at Boostability. We are dedicated to a culture that respects, celebrates, and seeks out the uniqueness of every individual in an atmosphere where it’s safe to be you… Every. Single. Day! Every person has their own voice that deserves to be heard and included. Here, we appreciate the sound our people’s global voices make and the harmony in our culture they create. Because here, you get to be you… all of you!