Influencer Marketing (Part-Time - 20 hours per week)

At The Little Milk Bar, we're more than just an e-commerce brand—we're a movement. Founded by women, our mission is to empower breastfeeding parents everywhere. 

Join our team at The Little Milk Bar as our Influencer Marketing Manager and embark on an exciting journey shaping the future of breastfeeding empowerment! As the mastermind behind our influencer marketing strategy, you'll dive into a world of creativity and collaboration, nurturing relationships with online influencers who align perfectly with our brand's mission. Your mission? To identify and engage key influencers, partnering with them on exciting new product launches and creating unforgettable press boxes bursting with fun and flair. If you're ready to make waves in the world of influencer marketing and help us revolutionize the breastfeeding industry, we want you on our team!

Job Description:

Join our team as an Influencer Marketing Manager and be at the forefront of shaping our brand's presence in the digital world! As the orchestrator of our influencer partnerships, you'll foster meaningful relationships with affiliates, spearhead strategic campaigns for new releases and sales, and coordinate the delivery of captivating press boxes to our network. Dive into a dynamic environment where creativity meets strategy, and where your efforts directly impact our brand's growth and success. If you're passionate about building authentic connections and driving impactful campaigns, we invite you to be part of our journey towards innovation and excellence in e-commerce influencer marketing.

• Affiliate Relationship Management: Cultivate and nurture relationships with influencers and affiliates to establish trust, loyalty, and long-term partnerships. We want them to feel apart of our team
• Campaign Strategy Development: Develop strategic influencer marketing campaigns aligned with the brand's objectives, target audience, and product releases.
• Research and identify key online influencers that aligned with the brand
• Performance Monitoring and Analysis: Monitor the performance of influencer campaigns, track key metrics such as engagement, reach, and conversion rates, and analyze the effectiveness of different strategies.
• Creative Briefing and Direction: Provide clear and concise creative briefs and direction to influencers, guiding them on brand messaging, tone, and visual aesthetics to maintain brand consistency across campaigns.
• Monitor Affiliate Performance: Identifying top performers and nurturing relationships to sustain their achievements. Develop and administer incentive programs to motivate affiliates, driving enhanced performance and results. Conduct regular evaluations to identify and address underperforming affiliates, maintaining a streamlined and high-performing affiliate network.
• Press Box and Product Launch Coordination: Coordinate the creation and distribution of press boxes for product launches or special promotions, ensuring timely delivery and maximum impact.
• Relationship Building and Networking: Stay abreast of industry trends, emerging influencers, and networking opportunities, actively seeking out new partnership opportunities to expand the brand's influencer network and reach.

Reports To:

You'll be at the heart of our operations, working hand-in-hand with our visionary CEO to drive innovation and excellence.

Requirements

• Previous experience in influencer marketing, digital marketing, or related fields is essential. Ideally, candidates should have 2-5 years of experience managing influencer campaigns or partnerships.

• A strong understanding of various social media platforms, including Instagram, YouTube, TikTok, and others, necessary to effectively engage with influencers and reach target audiences.
• Possess strong communication skills while still using the voice of our brand. We want our influencers to feel like you’re their bestie.
• Demonstrates a creative mindset coupled with robust project management skills.

Desired

• Experience in E-commerce: Familiarity with e-commerce platforms, sales funnels, and online marketing strategies for driving influencer-driven sales and conversions.

• Graphic Design Skills: Proficiency in basic graphic design tools like Adobe or even Canva, the ability to create compelling visual content for influencer campaigns.
• Passion for Influencer Culture: A genuine interest in influencer culture, social media trends, and emerging platforms can drive innovation and creativity in influencer marketing initiatives.
• Adaptability and Flexibility: The ability to adapt to changing trends, platforms, and market dynamics is important for staying agile and responsive in the fast-paced world of influencer marketing.
• A bachelor's degree in marketing, communications, business administration, or a related field is preferred.

Benefits

• 20 hr/week 
• Monday - Friday, 9am to 1pm
• Flexible hours (occasional work from home options)
• Get to work in a fun and exciting work environment where we value our employees, where their talents aren’t just recognized, but celebrated. At our company, we prioritize the well-being and fulfillment of our team, creating a culture where you'll not only thrive but also feel valued and appreciated every step of the way.
• Work with a kickass team that works hard, but gathers for a good toast to celebrate our successes.
• Work with an early-stage, growing company