Lead Generation Manager

The Role and Mission…
Boostability is seeking out a talented Lead Generation Manager to join our marketing team. The Lead Generation Manager will oversee and help execute all strategies used to develop and cultivate customer relationships. The right candidate will help Boostability enter and succeed in new lead sources, advertise and sell new products, and drive strong revenue growth through strategic campaigns.

The Marketing Team
The marketing team makes Boostability shine bright. From emails to website design, to blogs, and beyond, they make sure Boostability helps our partners and customers succeed. 

A Typical Day Might Include…

• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
• Developing integrated paid programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
• Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement.
• Knowing the company’s brand and products inside and out.
• Developing customer personas and knowing their buying preferences.
• Assisting in content development to target consumers throughout the customer lifecycle.
• Identifying new markets and advertising tactics to encourage business growth.
• Assuring buy-in and budget support from senior leadership and stakeholders.
• Analyzing campaign outcomes in detail, drawing insights, and presenting results clearly to facilitate sound decision-making and next steps.
• Delivering performance reports to leadership and other related departments.
• Improving the efficiency and effectiveness of our marketing automation system to better nurture leads, increasing conversion rates to marketing qualified leads, and improving the integrity of the overall database.

Requirements

Our Ideal Candidate…

• Has a deep understanding of B2B and B2B2C marketing.
• Comes with 4+ years of proven experience and success in traffic generation and ad operations. 
• Possesses extensive experience in the development of creative campaigns and execution of email marketing, social advertising, SEM, paid digital, and other forms of lead generation.
• Has strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams.
• Comes with precise organizational skills and the ability to project manage multiple objectives at once.

You’ll Really Stand Out If…

• You have experience with Salesforce, Hubspot, Unbounce, or other related platforms.

Benefits

Why Boostability?

• Options for remote work, in-office work, or a hybrid schedule!
• Full-time employees are eligible for:
• ​​​​​​​Paid time off, 10 paid holidays, and a paid floating holiday.
• ​​​​​​​Health, dental, orthodontia, vision, EAP, and 401k benefits.
• Internet allowance.
• HSA company match.
• Enjoy your job! We want you to genuinely want to come to work every day.
• Opportunities to advance and grow your career.

What to Expect From Our Interview Process…
What does our hiring process look like? It all starts with your application! 

• We use Workable for our Applicant Tracking System, so expect to see that platform as you progress through our hiring stages.  
• Once you apply, our Talent Acquisition team will review your resume to see if this role is the best fit for your experience. 
• Keep an eye on your email for an invitation to connect with our Talent Acquisition team for a quick phone interview.
• Following the phone interview, we’ll set up a time for you to meet with our hiring manager for a Zoom interview.
• Following the hiring manager interview(s), we’ll connect with you regarding a background check. 
• Pending those results, you can expect communication with a decision and possibly an offer!

If you are differently abled or require an accommodation for any stage in the interview process, please let us know by emailing [email protected].

If you have any questions throughout the process, please feel free to reach out to our Talent Acquisition Team. We’re looking forward to getting to know you!

Boostability provides each employee with a laptop, monitor, keyboard, mouse, and other position-required equipment.

Boostability's Culture…
We want our "Boosters" to truly enjoy coming to work every day. Job fulfillment is important to us, as is having fun at work! At Boostability, it's all about people, not employees. People matter at Boostability. We are dedicated to a culture that respects, celebrates, and seeks out the uniqueness of every individual in an atmosphere where it’s safe to be you… Every. Single. Day! Every person has their own voice that deserves to be heard and included. Here, we appreciate the sound our people’s global voices make and the harmony in our culture they create. Because here, you get to be you… all of you!