CRM & Marketing Automation Coordinator

A social-impact marketing and communications firm in Alexandria, Virginia, is seeking a CRM & Marketing Automation Coordinator to join their digital marketing team. This role can be fully remote or involve a flexible hybrid work model, requiring office presence twice a week in Alexandria, VA, or once a week in Raleigh, NC.

Responsibilities

• Support and execute digital marketing strategies for clients, including the U.S. Department of Health and Human Services.
• Plan, design, and implement automated marketing campaigns, including email drips, lead nurturing workflows, and personalized customer journeys.
• Collaborate with cross-functional teams to integrate CRM and marketing automation systems with other tools and platforms.
• Build automated email marketing campaigns using Salesforce Marketing Cloud's tools such as Automation Studio, Journey Builder, and Email Studio.
• Develop and execute A/B tests and audience segmentation to deliver targeted and personalized marketing campaigns.
• Review and analyze email campaign performance data and generate regular reports, providing insights and recommendations for optimization.
• Administer and manage client CRM systems, ensuring data integrity and accuracy.
• Stay current with industry trends, digital marketing tools, and best practices.

Requirements

• Bachelor's degree.
• At least four years of relevant professional experience.
• Two or more years of experience using Salesforce Marketing Cloud and similar marketing automation tools.
• Proficiency with HTML and CSS; proficiency with AMPscript and JavaScript is a plus.
• Knowledge and experience with Salesforce Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.
• Proficiency in CRM systems and marketing automation platforms such as Marketo, Pardot, and Mailchimp.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and proficiency in data analysis.
• Familiarity with email compliance regulations.

Benefits

• Competitive salaries.
• Comprehensive benefits package.
• Hybrid and collaborative work environment.
• Workplace culture that is fun and engaging.
• Growth opportunities in various specialty areas.
• Inclusive environment with equal opportunity for individuals of all abilities.
• Drug and alcohol-free workplace policy.
• Safe, healthy, and productive work environment.

This organization encourages women, minorities, veterans, and people with disabilities to apply. Applicants must have authorization to work for any employer in the United States, as sponsorship is not available.