Head of Marketing

About Recite Me

In today’s digital age, we believe everyone should be able to access web content in a way that works for them. Our mission is to make the online world accessible for all.

And we’re not alone in this journey! Thousands of global organizations including Coca-Cola, VW and Walgreens, already use Recite Me software to enable greater accessibility for their online content, products, or services. Over the past 12 months, we have had a continuing increase in users that has risen to over 5.4 Million.

We’re passionate about our cause and our products. As we move from scale-up to a global market leader, we need help to achieve our ambitious plans.

About the Role

Are you ready to take on a challenging and rewarding role that allows you to make a real impact? We are seeking a talented and experienced individual to join our team as the US Head of Marketing at Recite Me. In this position, you will have the opportunity to leverage your expertise and insights to bring our cutting-edge accessibility software solutions to new and expanding markets across the United States.

As the US Head of Marketing, you will play a pivotal role in shaping our strategic direction and driving revenue growth through effective marketing strategies. Your responsibilities will include developing and implementing globally aligned, revenue-driven marketing plans that are tailored to the local market. By providing strategic guidance and leadership, you will ensure the successful implementation of these plans.

We believe that great leaders inspire and motivate their teams. In this role, you will have the opportunity to lead and mentor a talented marketing team, fostering an environment of collaboration, adaptability, and confidence. Your ability to navigate rapid change and build trust will be key to your success.

To excel in this role, you will need to be a creative problem solver with a proven track record of balancing the needs of internal and external stakeholders. You will have the opportunity to build winning teams that deliver effective campaigns with regionally appropriate approaches and tactics.

In addition to your strategic responsibilities, you will have the opportunity to drive process improvements and manage the changes necessary to enhance team performance. By increasing revenue, user acquisition and adoption, expanding partnerships, and raising regional awareness for Recite Me, you will be instrumental in driving our growth and making a positive impact.

Reporting to the Global Head of Marketing and Country Manager, you’ll have the chance to collaborate with a diverse and talented group of professionals, to deliver revenue-based results for Recite Me North America.

If you are looking for a challenging and fulfilling opportunity where you can make a difference, this role is for you. Join us at Recite Me and help us create, develop, implement, and deliver strategic marketing plans tailored to regions and countries, with a focus on a customer-centric approach.

Apply today and be part of a dynamic team that is transforming accessibility and making the world a more inclusive place.

Tasks, Duties & Responsibilities

• Lead, grow, and manage the US marketing team, while coaching and developing team members for long-term organizational success

• Develop, execute, and manage marketing inbound strategies, campaigns, and tactics at a regional and local level with the goals to attract, acquire, and activate prospects, including buyers, partners, and end-users to drive lead qualification and revenue growth.

• Understand and optimize the complete front of the funnel through demand generation to accelerate leads and conversions

• Design and execution support of paid and earned campaigns including, but not limited to, paid social, SEM, account-based marketing, retargeting, and content syndication
• Partner with the US Sales team to devise & implement a scalable and effective end-to-end lead-generation process with clear revenue goals
• Support sales planning, and account prioritization and ensure sales and marketing alignment
• Consult with internal and external experts to validate and optimize brand strategies and tactics that support regional and local objectives to strengthen the Company’s brand position in the region
• Analyze and optimize marketing strategies and performance through CRM & Web analytical data. To determine ROI and inform future planning with a focus on local pipe generation. Report findings and recommendations to marketing and region leadership
• Accountable for win/loss analysis and maintaining competitive landscape for regional competitors, as well as developing and maintaining buyer experience and buyer personas for assigned geographies
• Take leadership in data-based growth experimentation: build A/B testing programs for landing pages, conversions, forms, and campaigns

• Own the marketing budget and allocate funds strategically across various marketing initiatives, campaigns, and channels to ensure that it is spent effectively and generates the maximum possible growth

Requirements

• Strong background in designing and building strategic growth campaigns in a tech/SaaS company
• Previous experience working in an early-stage company and in a high-growth environment with quick iteration and turnaround time on projects
• Proven experience aligning marketing and sales teams
• Excellent problem-solving, project prioritization skills, and attention to details
• Ability to plan, organize, prioritize, and execute multiple activities/projects simultaneously
• Ability to collaborate with cross-functional teams and provide strategic insights
• Strong analytical & refinement skills
• Experienced in using CRM (HubSpot) to drive marketing efforts including campaigns, landing pages, workflows, audience lists and reporting
• Experienced working with internal and external stakeholders
• Able to be flexible and agile in responding to evolving business priorities and dealing with ambiguity
• Must be a self-starter who works well on diverse and blended teams

Essential

• Minimum of 8 years' experience in marketing inclusive of 4 years in a regional marketing capacity with a high-growth SaaS environment
• Strong leadership skills with 4+ years of management experience leading and coaching talent
• Comfortable in a fast-paced, autonomous, rapidly changing environment with experience in leading from the front to drive growth and change
• Proven track record creating and developing marketing campaigns for B2B products and solutions that drive exceptional results
• Highly collaborative, thriving in a strong team environment with strong Influence and Presentation skills
• Excellent organization and communication skills

Location

Hybrid working set-up. Remote 2 days per week and 3 days in the office. (Reston, VA)

Benefits

Great culture & working environment

• Paid vacation including Federal Holidays
• Excellent benefits package

Hours

Typical 09:00–17:30 working day