Senior Specialist, B2C Flagship Content

Society for Human Resource Management (SHRM) is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. 

The Sr. Specialist, B2C Flagship Content at SHRM supports the development and execution of content strategies tailored to engage SHRM’s B2C audiences effectively. This role contributes to various content creation initiatives and collaborates with team members to enhance SHRM's branding efforts.  

 **This is a hybrid opportunity with Monday & Friday remote, Tues-Thurs in our Alexandria office. 

Responsibilities 

• Exclusive Content Creation: Develop a strategic content plan for member-only offerings, including articles, webinars, podcasts, and video series that cater to the specific interests and needs of SHRM members. 
• Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2C audiences and enhance SHRM’s branding initiatives.  
• Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards.  
• Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2C needs, challenges, and feedback. 
• Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets.  

Requirements

• Bachelor's degree in Journalism, Communications, Business, or a related field. 
• Minimum of 5 years of experience in content marketing, with a focus on B2C content creation and remixing.
• Demonstrated success in repurposing content across various formats and platforms.
• Experience with data visualization and analytics tools.
• A portfolio of work, including, short- & long form pieces. 

Benefits

SHRM offers our employees a comprehensive benefits package, that shows we value our team, their families, and their lives.

• Unlimited paid time away
• 401K match of 6%
• Comprehensive health, vision and dental insurance package
• Tuition reimbursement
• Paternal leave
• MUCH MUCH more!