Marketing Director

Green Grass Foods, Inc is the manufacturer of the best-selling brand, nutpods, a plant based, dairy-free alternative to half and half made from almonds and coconuts. Awarded as "Editor's Pick" at the Natural Products Expo in its debut year, nutpods has grown tremendously online and at traditional brick and mortar retailers and is available nationwide. nutpods has fostered a cult following and is Certified Vegan, Gluten-Free, and OU Kosher, and is Whole30 Approved and non-GMO Project Verified.

Company Culture:

Our culture is of huge importance to the owners and team at nutpods. We are looking for people who will be a great fit. Here is what we love about our culture:

• We are COLLABORATIVE, encouraging input from different perspectives.
• We are KIND, communicating effectively and treating each other with respect.
• We are AGILE, adapting to changing conditions while achieving our goals.
• We are DATA-DRIVEN, embracing a test and learn culture.
• We are RESOURCEFUL, creative thinkers finding optimal solutions in unexpected ways.

We are nutpods.

The nutpods team is a close-knit group, and we support each other's personal and professional aspirations. Our team is poised for additional strong growth and we are looking for candidates who want to take a long-term journey with us.

Position Overview:

We are looking for a results-driven Marketing Director with CPG experience to oversee our consumer marketing initiatives and drive brand growth. The ideal candidate will have a proven track record of developing and executing successful marketing strategies in the consumer packaged goods industry, ideally in the food & beverage space. This role will be responsible for leading social media management, consumer communication, and strategic planning to drive brand awareness, engagement, and loyalty.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, market share growth, and consumer engagement within the dairy free coffee industry.
• Lead all aspects of social media management, including content creation, community engagement, influencer partnerships, and performance analysis across platforms such as Instagram, Facebook and TikTok.
• Oversee consumer communication efforts, ensuring consistent messaging and brand voice across all touchpoints, including messaging, advertising, website, and public relations.
• Collaborate with cross-functional teams including product development, sales, and supply chain to develop integrated marketing campaigns that align with business objectives and resonate with target consumers.
• Utilize market research, consumer insights, and data analysis to identify trends, opportunities, and consumer preferences, informing marketing strategies and product innovation initiatives.
• Manage promotional budget effectively, allocating resources to maximize ROI and achieve key performance indicators such as sales growth, brand awareness, and customer acquisition.
• Stay abreast of industry trends, competitor activities, and emerging technologies in the CPG space, leveraging insights to continuously optimize marketing efforts and maintain a competitive edge.
• Provide leadership, guidance, and mentorship to the consumer marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Requirements

• Bachelor's degree; Master's degree preferred.
• Minimum of 5 years of experience in marketing roles within the consumer packaged goods industry, with a strong understanding of CPG marketing principles and best practices.
• Proven track record of developing and executing successful marketing campaigns that drive brand growth, market share expansion, and consumer engagement.
• Expertise in social media management, including content creation, community engagement, influencer marketing, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing strategies and tactics.
• Excellent communication skills, with the ability to effectively communicate ideas, present strategies, and collaborate with cross-functional teams.
• Leadership and team management experience, with the ability to inspire, motivate, and develop a diverse team of marketing professionals.
• Creative thinker with a passion for innovation and a drive to stay ahead of industry trends and consumer preferences.
• Proficiency in marketing analytics tools, social media management platforms, and Microsoft Office Suite.
• We prefer someone who can work onsite in our Bellevue, WA office on a full-time or hybrid basis. We will consider remote candidates located in the US only.

Benefits

• Base salary range of $90,000 to $150,000 per year, depending on education, experience, knowledge, skills, and abilities
• Health Care Plan (Medical, Dental & Vision)
• 401k Retirement Plan with company match
• Life Insurance
• Paid Time Off
• New Parent Leave
• Long Term Disability Insurance
• Training & Development
• Wellness Resources