Social media marketing

Mentorverse is seeking a dynamic and creative Social Media Marketing Specialist to join our vibrant team. In this role, you will play a pivotal part in shaping our online presence and engaging with our audience across various social media platforms. As a Social Media Marketing Specialist, you will be responsible for developing and executing innovative social media strategies that align with our brand goals and amplify our mission of fostering mentorship in the community. You will collaborate with cross-functional teams to create compelling content, analyze performance metrics, and drive engagement through captivating campaigns. Your creativity and analytical skills will be essential as you monitor trends and optimize our social media channels to increase our reach and impact. At Mentorverse, we value passion and initiative, and we are looking for someone who is not only talented but also deeply motivated by our purpose. If you thrive in a fast-paced environment, enjoy working collaboratively, and are eager to make a difference through social media marketing, we encourage you to apply and join us in inspiring connections and transformative learning experiences.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand awareness and engagement.
• Create, curate, and manage published content (images, video, and written) across various social media platforms.
• Monitor social media channels for engagement opportunities and respond to comments and messages in a timely manner.
• Analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with marketing and design teams to create visually engaging social media campaigns.
• Stay up-to-date with industry trends and emerging platforms to maximize our social media presence.
• Perform competitive analysis to identify gaps and opportunities in our social media strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media marketing with a track record of successful campaigns.
• Strong understanding of social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Excellent written and verbal communication skills with a knack for storytelling.
• Proficient in social media analytics tools and metrics analysis.
• Creative mindset with a passion for developing innovative content that resonates with audiences.
• Ability to work independently and collaboratively in a fast-paced environment.