Demand Generation Manager in Massachusetts

This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats  — from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to successfully take programs from concept to execution. They understand and are comfortable optimizing marketing program spend, developing creative marketing campaigns, and measuring leads to closed opportunities. The ideal candidate is a data-driven marketer who looks to consistently iterate to improve performance. 

This is a roll up your sleeves environment where you’ll jump into various marketing channels, experiment with new ideas, and work closely alongside other teams such as sales and product. This individual will report to the VP of Marketing. 

A little about the job:

• Manage our inbound and...

CallMiner is seeking a B2B SaaS marketing professional to define and execute the company’s North American demand generation strategy. Reporting to the Director of Global Demand Generation, this role will partner with the broader Marketing organization to manage and help to evolve the company’s existing demand generation strategy and operation to cultivate and surface high intent leads and accounts for the Business Development and Sales organizations to pursue, to meet the pipeline targets necessary to fuel company growth.

Requirements and Responsibilities:

• 5 – 7 years of experience within B2B SaaS marketing with at least the last 2 years of that specifically in demand generation
• Defining the strategy and managing the execution of paid search campaigns (either independently or via an agency). Working knowledge of Google AdWords and Google Display Network.
• Defining the strategy and managing the execution of paid media...