Full-time
Search Engine Marketing Specialist
Thorlabs
Newton, new jersey
The SEM Specialist is responsible for strengthening and broadening Thorlabs’ digital reach by optimizing the organization’s SEO (Search Engine Optimization) and pay-per-click (PPC) advertising efforts, ensuring all messaging is in line with Thorlabs’ brand standards.
Although the location of the position is in Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations.
Essential Job Functions include the following, but are not limited to:
- Serves as a subject matter expert for SEO and Paid Search Ads with an eye towards constant improvement and informed suggestions.
- Consults with the SEM Manager to develop, deploy, and track performance of one-time and ongoing Google Ad and SEO/SEO-related projects, including keyword research, search engine results page analysis, competitor analysis,...