Director of eCommerce Optimization (CRO)

Freebird is on a mission to redefine personal care with our iconic electric head shavers, delivered through a subscription-based model. As we scale globally, we’re seeking a Director of Landing Page & Funnel Optimization who is an expert in DTC direct-response marketing. This role is crucial to driving our growth, and we are only looking for candidates with proven experience in direct-response eCommerce, landing page funnel building, optimization, persuasive copywriting, and UX design.

Role Overview

As the Director of Landing Page & Funnel Optimization, you will be responsible for designing, optimizing, and continuously improving our eCommerce funnels. You’ll lead efforts to create high-converting landing pages, using your deep understanding of customer psychology, strong persuasive copywriting skills, and expertise in UX design. Working closely with our CEO, Director of Growth,...

Freebird is a personal care company on a mission to help our customers achieve the best head shaves possible. As a subscription-based business, our iconic electric head shavers have become essential for our customers. With one core funnel at the heart of our growth, we're looking for a Director of eCommerce Optimization to take our optimization efforts to the next level. This is not just a leadership role; it’s an opportunity to get hands-on, experiment, and build a machine-like optimization program that consistently drives results.

The Director of eCommerce Optimization will be at the forefront of our digital optimization strategy. You’ll work directly with the CEO to lead a small but highly effective team, including designers, developers, and project managers. Your mission? To hack, test, and refine every aspect of our funnel and customer journey, ensuring that every experiment has the potential to drive significant impact on our KPIs and business...