Director of eCommerce Optimization (CRO)

Freebird is a personal care company on a mission to help our customers achieve the best head shaves possible. As a subscription-based business, our iconic electric head shavers have become essential for our customers. With one core funnel at the heart of our growth, we're looking for a Director of eCommerce Optimization to take our optimization efforts to the next level. This is not just a leadership role; it’s an opportunity to get hands-on, experiment, and build a machine-like optimization program that consistently drives results.

The Director of eCommerce Optimization will be at the forefront of our digital optimization strategy. You’ll work directly with the CEO to lead a small but highly effective team, including designers, developers, and project managers. Your mission? To hack, test, and refine every aspect of our funnel and customer journey, ensuring that every experiment has the potential to drive significant impact on our KPIs and business growth.

Key Responsibilities

• Strategic Leadership: Partner closely with the CEO to define and execute a cutting-edge CRO strategy, with a focus on research, funnel analysis, competitor insights, and continuous experimentation.
• Experimentation & Optimization: Own the end-to-end experimentation process, from ideation to execution, ensuring every test aligns with our business goals and delivers measurable performance improvements.
• Funnel Hacking & Innovation: Develop and implement scrappy, out-of-the-box funnel strategies that drive conversions and revenue. No idea is too wild, and no design is too unconventional to test.
• Direct-Response Mindset: Think like a direct-response advertiser, focusing on creating funnels that convert. Whether you're refining a landing page or testing a new offer, every strategy should be aimed at driving immediate and measurable results.
• UX & CRO Expertise: Leverage your deep understanding of both UX and CRO/data to get into the customer’s mind, crafting experiences that compel them to purchase and continually optimizing for better performance.
• Scrappy & Agile Approach: Even if you’ve worked at a large, heavily branded company with slow-moving parts, this role requires a scrappy, hacky mindset. We want someone who can move fast, take big swings, and push the boundaries of what's possible.
• Team Management: Build, mentor, and manage a talented team, ensuring alignment with business objectives and high-level execution of all CRO initiatives.
• Performance Focus: Analyze and optimize all aspects of the customer journey, from landing pages to checkout, with an unwavering focus on key metrics like conversion rates, average order value, and customer lifetime value.

• Ownership Mentality: Take full ownership of eCommerce performance, driving strategic initiatives that result in substantial business impact and growth.

Requirements

• Proven experience in eCommerce with a strong background in CRO, particularly within a high-growth DTC environment or a leading CRO agency.
• A track record of successfully leading and executing high-impact CRO strategies that deliver measurable results.
• Deep understanding of digital marketing, analytics, and customer experience.
• Expertise in A/B testing, user testing, and other optimization methodologies.
• Excellent leadership and team management skills, with the ability to inspire and drive a team to success.
• A data-driven mindset with a strong focus on performance metrics.
• Creative and innovative thinker with a passion for pushing the boundaries of what’s possible.
• Strong communication skills, with the ability to articulate complex ideas clearly and effectively.
• Ability to thrive in a fast-paced, results-driven environment where big swings are encouraged, and scrappy, agile methods are valued.

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

Benefits

• Full Remote Flexibility: Enjoy the freedom to work from your desired location.
• Comprehensive Medical Benefits: Your health is paramount; benefit from our top-tier medical offerings.
• Competitive Compensation & Bonuses: Receive a generous salary complemented by substantial performance bonuses, structured to align with the collective goals of our team.
• Unlimited PTO: Find your rhythm, balancing work and rest on your terms.
• Upward Mobility: Craft your growth story within our vibrant brand.
• Be Part of Our Growth: Engage at the forefront of a brand primed for stellar ascent, influencing its trajectory.

Ready to Apply? If you’re a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.