Senior Paid Media Strategist

Summary of Position: 

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in the strategy and execution of lead generation campaigns for legal clients to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in lead generation tactics on multiple platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads, and Meta Ads. 

Responsibilities: 

• Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads 

• Responsible for strategic input and oversight of PPC campaigns driving growth objectives 

• Develop and implement comprehensive paid media strategies that align with client objectives 

• Develop and present client-facing documents for both strategy and reporting purposes 

• Collaborate with designers to develop ad messaging and landing pages 

• Conduct keyword research, ad copy development, and landing page optimization 

• Analyze campaign performance data and provide insights and recommendations for optimization to deliver effectively and achieve overall goals. 

• Strategically perform A/B tests for ads and landing pages to generate qualified leads; hypothesize, measure, report, and advise on future implementation of learnings 

• Monitor and forecast campaign budgets, pacing, and performance metrics 

Requirements

• 4+ years of experience in paid media management, preferably within a high-growth digital marketing agency setting 

• Proven track record of developing and executing successful PPC, OTT, Retargeting, and Social campaigns in legal, home services, or medical. Legal is preferred. 

• In-depth knowledge of Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn Ads  

• Experience in Google Analytics and/or similar analytics platforms 

• Excellent written and verbal communication skills 

• Ability to multitask and manage multiple campaigns simultaneously 

• Detail-oriented with strong organizational skills 

• Team player with the ability to collaborate effectively with cross-functional teams 

• Adaptability and willingness to learn and implement new strategies and technologies 

• Ability to work independently with minimal supervision and as part of a team in a remote environment 

• Bachelor's degree in Marketing, Advertising, or a related field 

Bonus Skills (not required) 

• HTML 

• WordPress 

• Google TagManager 

Benefits

• Full benefits package including medical, vision, dental, life insurance, and 401K match
• Incredible work/life balance
• Performance bonuses
• Awesome company culture and amazing team of people
• Company events throughout the year
• Opportunity for advancement - growing team

Compensation: 75,000 - 95,000

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.