Senior Paid Media Strategist in California

Summary of Position: 

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in the strategy and execution of lead generation campaigns for legal clients to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in lead generation tactics on multiple platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads, and Meta Ads. 

Responsibilities: 

• Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads 

• Responsible for strategic input and oversight of PPC campaigns driving growth objectives 

• Develop and implement comprehensive paid media strategies that align with client...

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation.  We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity.  Speed and scale is at the core of what we do.

The Senior Media Strategist role requires an individual who has wide-ranging proficiency in Search Engine Marketing. This role will manage all aspects of SEM/PPC, including the development of campaign strategies, keyword and market research, full-funnel optimization, and technical audits of client accounts. A proven track record of...

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation.  We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity.  Speed and scale is at the core of what we do.

The Senior Media Strategist role requires a combination of data driven strategic thinking, analytical, creative and communication skills. An ideal candidate should thrive working cross-functionally with internal and external stakeholders to drive performance for our strategic accounts. 

The Ideal Candidate...