Demand Generation Lead

At Deskpro, we're revolutionizing the customer support industry with our innovative helpdesk software platform. We empower thousands of companies by providing them with our award-winning customer support software (SaaS) that they use to deliver exceptional customer service.

We're seeking an experienced Demand Generation Lead to drive our demand generation marketing and revenue growth. Reporting to the VP of Marketing, this is a new role and will own the full-funnel demand generation strategy, working closely with sales and marketing teams to create and execute campaigns that drive qualified leads and accelerate pipeline growth. This role is a great opportunity for someone with proven demand generation experience in an inbound-led motion.

What You'll Be Doing

• Own and optimize paid acquisition strategy across Google Ads, Meta, LinkedIn, and other digital channels
• Develop and execute comprehensive demand generation strategies across multiple channels including content marketing, email campaigns, webinars, and digital advertising
• Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes

• Drive continuous growth in trial signups and demo requests while maintaining target CAC
• Design, implement, and optimize full-funnel digital advertising campaigns
• Develop and execute A/B testing strategies for ad copy, creative, and landing pages
• Create and optimize conversion paths for different customer segments and buyer personas
• Manage monthly digital advertising budget and allocate spend across channels for maximum ROI
• Collaborate with creative team to develop high-converting ad assets
• Implement tracking and attribution to measure campaign effectiveness

Requirements

• 4+ years of experience managing B2B SaaS paid acquisition campaigns

• Proven track record of hitting pipeline and revenue targets through multichannel demand generation programs
• Deep expertise in Google Ads, Meta Ads, and LinkedIn Advertising
• Strong experience with conversion rate optimization and landing page testing
• Advanced knowledge of digital advertising metrics and attribution modeling
• Experience managing monthly budgets of $50k+
• Proficiency in analytics tools (Google Analytics, ad platform analytics)
• Data-driven approach to campaign optimization and budget allocation
  

Preferred Qualifications:

• Experience in the customer service or help desk software industry
• Familiarity with marketing automation platforms (HubSpot)
• Knowledge of SEO best practices
• Experience with video advertising campaigns
• Understanding of B2B buying cycles and purchase decision-making
• Google Ads, Meta Blueprint, and/or LinkedIn advertising certifications

Benefits

• Competitive base salary
• Equity participation
• 401k Plan
• Comprehensive health benefits
• Regular team events and social activities
• Opportunity to make a significant impact in a growing company
  

This role is based in Austin, Texas. We work a hybrid work schedule:
In-office: Tuesday, Wednesday, and Thursday at our East Austin office
Remote: Monday and Friday

Deskpro is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.